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Wooden blocks with words 'Empower your staff'.

Executive sponsorship is mostly theatre. Here’s what real looks like

Ben Satchwell

Ben Satchwell argues most executive sponsorship is theatre: a budget sign-off, a launch email, a kick-off cameo. Prosci research shows active, visible sponsorship is the biggest driver of change success. Ben sets out five behaviours real sponsors demonstrate, from owning the why to spending political capital and handling resistance personally. Ask any capability framework project who the executive sponsor is…

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