7 ways to become a digital-first organisation
Bernard Marr explores digital transformation, and offers tips to leaders who want their teams to embrace change
In today’s world, every company is a digital company. Businesses that fail to recognise that technologies like AI, Web3, and the metaverse are transforming their industries will no longer be competitive and will simply be left behind. That’s why it’s critical that managers and HR leaders rally their teams to support digital transformation in their organisations.
Why digital transformation is a misnomer
The term digital transformation creates the impression of a one-off exercise that companies can check off their lists and immediately be back on track. That’s not the case at all. Our world is now digital-first, and companies must adapt to this new reality to stay competitive.
Technological innovation – including data science, AI, machine learning, 5G, 6G, blockchain, virtual and augmented reality, and so on – will only continue to accelerate. As a result, companies will need to continuously re-imagine what they do, how they operate, and how they deliver value to their customers in this new digital world.
Change can be scary for your team members, but it’s the lifeblood of progress and evolution
7 tips for adopting a digital first approach
1. Let teams contribute to the process
Companies shouldn’t be doing digital transformation to people – they should be working with team members to reach goals. Put people in the driver’s seat and let everyone (regardless of rank or role) contribute their thoughts and ideas to the process. Share the company's challenges and how technology is transforming the industry.
4. Foster flexibility and adaptability
There’s no doubt about it: Digital transformation requires your team to be flexible. So, focus on creating a culture of adaptability where people are open to change. Your team can learn to become more adaptable and adjust to new conditions as they arise. Adaptable people:
• Are open-minded about new ideas, other people’s points of view and experiences, and different cultures and values
• See opportunities, not obstacles
• Tend to persevere and stick to things, even when the going gets tough.
There’s no single way for companies to adopt the technologies that are needed for digital transformation, but getting team members on board for the process will go a long way toward smoothing the way for change so your company can create better experiences for your employees and your customers.
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