Seven habits of highly successful training providers

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Written by Stuart Banbery on 16 October 2015

The World’s most progressive organisations constantly evolve to remain ahead of the curve. Extending your course portfolio, hounding prospects on the telephone and staying in the office until the caretaker throws you out might yield a temporary improvement in performance, however this is not a viable way to operate 

Consequently, learning providers must develop and embed successful habits in order to acquire more business, at a reduced cost, and create a memorable experience for learners and employees.

Learning providers deliver a vast array of courses, using various mediums, across diverse sectors. However, the best of the best possess the same set of winning habits.

Cultivating and instilling these “must have” traits is the bedrock of success for all ambitious organisations. If you can master them, you and your staff can achieve astonishing things – much quicker and simpler than other learning providers.

We have taken Stephen Covey’s “Seven habits of successful people” and mapped these to real life examples that we’ve come across from years working with learning providers from around the globe. The result, a document containing proven tips that you can take away and use immediately.

Here is a small taster for the seven key habits that the eBook covers, follow the link at the bottom of the page to download the full document;

Help customers track and assess ROI

Without the ability to demonstrate clear ROI for your customers, you will find it hard to argue a business case which retains and grows their account.

Like Marketing, new learning programmes are quickly shelved following a recession. Despite Managers knowing understanding the link between learning and organisational achievement, the problems in assessing ROI makes it challenging to defend a programme.

Enable customers to embed the learning

The only way your customers are going to see the learning that you have delivered make a difference, is if you enable them to embed it as part of their company culture.

Do this well, and they will keep spending with you. However this will not happen overnight, instilling new practices takes time. Recent research shows that almost as much attention should now be directed towards embedding learning, as in delivering the programme itself.

Deliver courses that arrive with a bang

If you want your courses to land with a bang, you need to map out a learning procedure – rather than a single event. The key to this is including Managers and Directors from your customer’s organisation, they will be central to tracking, adjusting and embedding the new techniques.

Some customers believe that simply buying and delivering a single hit of learning is enough – this raises hopes of immediate change. Thus, including key influencers will give you the best chance of success.

A plan alone will not cut it

To elicit real transformation, you must think about the final output for your customer and work backwards from there. What this does is encourage targeted actions and helps you dissect seemingly impossible goals into more manageable objectives.

However, a word of caution, do not get carried away with writing War and Peace for a plan – keep it short, succinct, clear and precise. Link your objectives to a predetermined timescale and tick them off as you go along.

Put the customer at the centre of your World

Finding out what your customer considers their critical success factors ensures that you will always keep these front of mind when planning a learning programme. It will also ensure that you give yourself the best chance of retaining and growing the account.

Refer to these factors often and map your activity and recommendations to them. This will help you position yourself as an extension to their business and build a strong working relationship.

The whole is greater than the sum of the parts

Get everyone at your organisation on-board with your business plan and pulling in the same direction and the whole thing will snowball. Throw sheer hard work and talent into the mix and things can go stellar.

Identify who your key players are and what gaps need filling, the best leaders don’t do everything themselves, but surround themselves with talented and trusted Lieutenants.

Why we have two ears and one mouth

The best leaders, trainers, marketers and sellers are expert listeners, picking up and exploring further those throwaway golden nuggets of information that customers and prospects let slip.

Do not dive straight in thinking you know best. Map your business strategy to validated customer research and you will stack the odds in your favour.

So there you have it, a taste of the seven key habits that your learning organisation must possess in order to acquire more business, at a lower cost, while delivering a First-Class customer experience.

Follow this link to download the full eBook, containing real life examples and practical takeaways that you can put into action straightaway.


About the author

Stuart Banbery is part of the marketing team at Training Management Software. He can be contacted via