White paper: Employer branding 2020 - where are we today?

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Are you ready for 2020?  The Cornerstone 2020 series has been created to explore the trends and challenges that organisations and talent professionals need to embrace to ensure a successful future.

In this paper, Part  1 of 2 , we look at what employer branding means, and where it is today:

  • Good employer branding – what this looks like 
  • Old-school vs new-school employer branding 
  • An authentic approach – why you need to anchor the brand in real values and culture 
  • Breaking down silos – why a distinction between internal and external brand is harmful 


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